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Fulcrum After months of negotiation Jim Walker and Company are proud to introduce to UK cycling the exciting new Italian wheelset brand Fulcrum. Prices range from £159 to £599 for the 3 models in the '05 range which are predominately aimed at Shimano equipped road bikes. Sources in Europe believe this brand mounts a serious challenge to the established market leaders. The wheels are brimming with genuine innovation and, like all good design, are brilliantly simple. More details and images will be available soon. close window